In an effort to expand Simple Modern’s brand reach and connect with new, like-minded audiences, we launched a strategic collaboration with Sadie Robertson Huff—an influential Christian speaker, entrepreneur, author, and TV personality with over a million engaged followers. This partnership marked Simple Modern’s first major influencer collaboration and became a pivotal moment in our DTC journey.

To partner with a value-aligned, trend-setting figure who could authentically represent the Simple Modern brand and introduce us to a broader, yet deeply aligned, audience.

Sadie embodies the core values of Simple Modern—faith, intentionality, and excellence—while maintaining a powerful presence as a cultural trendsetter. Her unique blend of minimalistic aesthetic and strong moral influence made her the ideal fit.

This opportunity came to life through an agency partnership. The agency we were working with had a personal relationship with Sadie’s team, and through that connection we were able to arrange a meeting. Once aligned on mutual values and vision, we moved forward with the collaboration—laying the foundation for a launch that would far exceed expectations.

1. Risk & Growth Analysis
Before initiating the collaboration, I worked closely with our Growth team to assess potential ROI and customer uplift. This included weighing brand alignment with market opportunity and customer overlap to validate the investment.

2. Discovery & Ideation
We launched a discovery phase with Sadie’s team to align on style, messaging, and shared values. My team and I explored creative directions, merging Sadie’s pastel, minimalist, trend-forward aesthetic with Simple Modern’s clean, elevated product design.

3. Customer-Led Design Process
To remove the guesswork, we surveyed Sadie’s subscriber base and Simple Modern’s most engaged customers. These insights allowed us to prioritize the designs customers were most excited to purchase—making it more than just a trend forecast; it became customer-validated product development.

4. Introducing Pre-Sale (Pilot Program)
In preparation for the fall launch season, I partnered with our IT and website team to develop and launch a pre-sale feature—a first for Simple Modern. This initiative served dual purposes:

• Provided early purchase data on customer favorites

• Allowed us to test internal systems for future high-scale launches

The results were immediate and impactful:

• Strong early sales led to an immediate manufacturer re-order

• Provided planning, finance, and logistics teams with valuable forecasting insights

• Gave customers the ability to “vote with their wallets,” confirming design demand in real time

5. Campaign Strategy & Launch
With a limited marketing budget, we focused on smart, authentic storytelling. Key tactics included:

• Hype-building emails to Sadie’s and Simple Modern’s subscriber bases

• Strategic social media posts from Sadie featuring behind-the-scenes and personal messaging

• Videos, lifestyle photography, and branded content showcasing the alignment of Sadie and Simple Modern

• Dedicated landing pages and paid ad campaigns through Meta Ad Manager

• 1000+ website visits on launch day

• Full product sell-out

• Successful pre-sale pilot that validated demand and optimized future logistics

• Massive brand exposure to millions via Sadie’s social channels

• Strengthened internal systems for future collaborations

• Sparked a wave of new customer acquisition and brand loyalty

This partnership was a breakthrough—not just in sales, but in innovation. It proved that value-driven influencer marketing works, that customer insights matter, and that with the right partner, a brand can scale both its impact and its internal processes.

• Networked relationships can lead to meaningful, high-impact partnerships

• Pre-sale strategies offer predictive power and improved customer experience

• Customer data + influencer voice creates products that convert.

• Authentic alignment is a long-term brand growth lever—not just a marketing win