I have spent my career helping consumer brands grow through creative, marketing, and brand strategy across retail, ecommerce, and DTC. My background spans creative direction, product marketing, campaign development, brand positioning, ecommerce, licensing partnerships, and large scale visual storytelling, with experience leading both day to day creative execution and broader brand direction.

What I enjoy most about this work is understanding what makes a brand memorable. Not just visually, but overall, how it makes people feel, what they associate with it, and why they continue coming back to it over time. The strongest brands usually have a clear identity, a consistent point of view, and creative that feels recognizable without trying too hard.

Throughout my career, I have worked closely across creative, marketing, product, ecommerce, and leadership teams to build brands that feel cohesive from every angle. I care deeply about the customer experience as a whole, from campaign messaging and product launches to packaging, digital presence, retail environments, and the smaller details people may not consciously notice, but absolutely remember.

Born and raised in Missouri, I still carry a strong appreciation for family, faith, hard work, and staying grounded no matter where life leads. Creativity has been part of my life for as long as I can remember. I won my first publishing award at 13 years old, and that early love for design and storytelling eventually turned into the career I have today.

Outside of work, I spend most of my time with my husband and our son, Bodie. We love traveling, being outdoors, exploring small towns, discovering beautiful spaces, and finding inspiration in places and experiences that feel thoughtful and lived in. After years of infertility, IVF, and prayer, becoming a mother changed my perspective on both life and leadership. It gave me a greater sense of gratitude, resilience, and clarity around what matters most.

I am drawn to creative that has staying power. The kind that feels clear, recognizable, and true to the brand behind it. That is the standard I try to bring into every team, brand, and project I help lead.