As Creative Director at Simple Modern and Quibids, packaging played a major role in our creative strategy. By combining in-depth research, close in-house collaboration, and a clear understanding of market trends, I led and contributed to the development of packaging solutions that resonated with target audiences. Each design balanced aesthetic appeal with consumer needs, while remaining cost-effective and on-brand.
My experience includes packaging for Direct-to-Consumer (DTC), Amazon (post-purchase unboxing experiences), Mass Retail, and Wholesale channels.